Elevate your brand by selling custom gym gear and apparel! Selling merchandise does more than just add to the bottom line at your gym. It inspires and motivates your members to look good and feel good. Good gym merch makes people feel confident and wearing branded apparel makes them feel like they’re “part of the club” with their fellow gym-goers. There is no limit to what you can sell! Read further to learn about 25 custom gym gear and apparel ideas:
- Custom T-Shirts
- Custom Hoodies
- Custom Sweatshirts
- Custom Tank Tops
- Custom Leggings
- Custom Track Pants
- Custom Shorts
- Custom Sports Bras
- Custom Hats
- Custom Visors
- Custom Water Bottles
- Custom Drawstring Bags
- Custom Duffle Bags
- Custom Fanny Packs
- Custom Yoga Mats
- Custom Windbreakers
- Custom AirPod Cases
- Custom Gym Towels
- Custom Headbands
- Custom Backpacks
- Custom Zip Pullovers
- Custom Crop Tops
- Custom Long Sleeve Crop Tops
- Custom Crossbody Bags
- Custom Tote Bags
If your gym doesn’t have a merch line, you’re missing out! Learn about why you should take full advantage of selling custom gym gear!
5 Reasons to Sell Custom Gym Gear and Apparel at your Gym
1. Custom gym gear improves customer loyalty
Your members are the heart of your fitness business! By selling quality gym gear and apparel, you can convert first-time members into loyal members. Everyone loves convenience. By selling custom gear at your gym, there is no need for your members to go out of their way to find that perfect workout shirt or duffle bag. Your gym offers it all! You can even add a loyalty program that promotes additional merchandise sales by rewarding your customers for each product purchase.
2. Selling custom gym gear increases revenue
Selling gym merchandise at your fitness facility can help boost your revenue. Add hundreds to thousands of dollars in additional product sales for your gym! Beyond revenue from memberships, this is a perfect way to add another revenue stream to your business. Although it may sound intimidating at first, you don’t need a large investment or amount of space to create a merchandise shop. You can start small and build up from there! Start by selling gym apparel like t-shirts, tank tops and hoodies. From there, you can incorporate gym gear such as yoga mats, boxing gloves, and water bottles.
3. Custom gym gear strengthens your brand image
Your gym is your brand and it’s important that you promote it as much as possible! By selling custom gym gear and apparel, you are not only increasing your sales but also endorsing your brand. You can promote the merchandise through word-of-mouth, email campaigns, and social media marketing. Additionally, when your members are repping your gear, they are marketing your gym to others! It truly is the perfect way to advertise your fitness brand!
4. Custom gym gear helps you stay ahead of your competitors
It is very likely that your competitors are already selling their own gym gear at their club. There is a demand for it and different fitness facilities are taking full advantage. Now is time for you to join in on the fun and sell!
5. Custom gym gear strengthens member community
Branded products create a sense of community among gym members. The community in your gym is essential for retaining members and keeping them engaged. Selling gym gear is one of the many ways to strengthen your community. When newcomers join and notice other members wearing branded merch, they’ll want to take part as well. Custom gym merchandise fosters a feeling of belonging. Offering a wide range of merchandise will build a stronger community of members.
Start selling custom gym gear today!
Remember, your gym merchandise needs to be carefully planned out and implemented. Choose products that seamlessly align with your members’ goals and enhance their performance and fitness journey. Make sure to sell what you believe in, sell what is popular, and make it simple to purchase!
1. Custom Gym T-Shirts
Price: Starting from $11.50
Description: The Unisex Staple T-Shirt feels soft and light with just the right amount of stretch. It’s comfortable and flattering for all. We can’t compliment this shirt enough–it’s one of our crowd favorites, and it’s sure to be your next favorite too!
- Solid colors are 100% Airlume combed and ring-spun cotton
- Ash color is 99% combed and ring-spun cotton, 1% polyester
- Heather colors are 52% combed and ring-spun cotton, 48% polyester
- Athletic and Black Heather are 90% combed and ring-spun cotton, 10% polyester
- Heather Prism colors are 99% combed and ring-spun cotton, 1% polyester
- Fabric weight: 4.2 oz./yd.² (142 g/m²)
- Pre-shrunk fabric
- 30 singles
- Side-seamed construction
- Tear-away label
- Shoulder-to-shoulder taping
- Blank product sourced from Nicaragua, Mexico, Honduras, or the US
2. Custom Gym Hoodies
Price: Starting from $35
Description: Hoodies have taken over the fashion industry and, with the right accessories, can be styled for almost any occasion. Now’s the time to add the Unisex Raglan Hoodie to your store—it’s extra soft, comfy, and has brushed lining. The hoodie comes in a selection of rich and classic colors, so choose the ones that fit your store’s aesthetic or sell them all!
- Outside: 100% organic cotton
- Charcoal Melange is 60% cotton, 40% recycled polyester
- Inside for all colors: 80% organic cotton, 20% recycled polyester
- Fabric weight: 8.3 oz/yd² (280 g/m²)
- Charcoal Melange fabric weight: 10.3 oz/yd² (348 g/m²)
- Brushed lining
- Regular fit
- Raglan sleeves
- Ribbed cuffs and hem
- Neck tape
- Drawstrings with metal eyelets and stoppers
- Jersey-lined hood
- The fabric of this product is certified by GRS (Global Recycled Standard), OCS (Organic Content Standard), and GOTS (Global Organic Textile Standard)
- The fabric of this product is OEKO-TEX Standard 100 certified and PETA-Approved Vegan
- Blank product sourced from Bangladesh
3. Custom Gym Sweatshirts
Price: Starting from $22.50
Description: This Unisex Premium Sweatshirt has a classic crew neck, flattering unisex fit, and soft 100% cotton exterior. You can customize the front of the pullover as well sleeves and labels. So get busy designing, and add this item to your store!
- 100% cotton face
- 65% cotton, 35% polyester
- Charcoal Heather is 55% cotton, 45% polyester
- Fabric weight: 8.5 oz./yd.² (288.2 g/m²)
- Tightly knit 3-end fleece
- Side-seamed construction
- Self-fabric patch on the back
- Double-needle stitched rib collar, cuffs, and hem
- Tear-away label
- Blank product sourced from Pakistan
4. Custom Gym Tank Tops
Price: Starting at $16.50
Description: This Women’s Racerback Tank Top is soft, lightweight, and form-fitting. The tri-blend fabric gives printed designs a cool, faded look while the raw edge seams add an edgy touch.
- 50% polyester, 25% combed ring-spun cotton, 25% rayon
- Fabric weight: 4.2 oz/yd² (142 g/m²)
- Fabric is laundered to reduce shrinkage
- 32 singles
- Satin label
- Raw edge seams
- Blank product sourced from Haiti or Nicaragua
5. Custom Gym Leggings
Price: $28.85
Description: The All-Over Print Yoga Leggings are a must for any activewear collection! Made out of stretchy materials, soft microfiber yarn, and a UPF 50+, they’ll keep you comfortable even during the most challenging workouts. Add stunning designs from seam to seam and start selling the leggings on your store now!
- 82% polyester, 18% spandex
- Fabric weight (may vary by 5%): 6.78 oz./yd.² (230 g/m²)
- UPF 50+
- Four-way stretch fabric that stretches and recovers on the cross and lengthwise grains
- Made with a smooth and comfortable microfiber yarn
- Flat seam, cover stitch
- Raised waistband
- Soft, 0.25″ (0.6 cm) wide, clear elastic in the waistband for extra comfort
- Triangle-shaped gusset crotch
- Optional attached inner pocket, 2.76″ × 2.36″ (7 cm × 6 cm) can be sewn into waistband seam
- Custom logo can be printed in the center of the inside waistband
- Printed, cut, and hand-sewn by our in-house team
6. Custom Gym Track Pants
Price: Starting at $30
Description: These All-Over Print Unisex Track Pants are a modern alternative to regular activewear and are ideal for a street-style outfit. The lightweight and water-resistant fabric provides comfort during windy and rainy days, while the mesh lining ensures breathability. Create outstanding all-over print designs and start selling them online or order for yourself.
- 100% polyester
- Fabric weight: 2.21 oz./yd.² (75 g/m²)
- Lightweight, water-resistant fabric
- Fully lined, mesh lining
- Relaxed fit
- Elastic waistband and ankle cuffs
- Drawcord
- Zip pockets
- Sits at hip
- Tear-away care label
- Blank product sourced from China
7. Custom Gym Shorts
Price: Starting from $32.95
Description: Our Recycled Unisex Mesh Shorts are the ultimate fusion of practicality and style. These shorts are designed for both high-performance sports and cool streetwear—and with your modern, sleek graphics, they will effortlessly elevate your customers’ appearance no matter where they wear them.
- 100% recycled polyester fabric
- Fabric weight: 4.7 oz./yd.² (160 g/m²)
- Two-way stretch fabric
- Moisture-wicking material
- Regular fit
- UPF50+ protection
- Elastic waistband
- Customizable pockets
- Printed, cut, and hand-sewn by our in-house team
- Extended size range: 2XS–6XL
- Fabric is OEKO-TEX 100 standard and Global Recycled Standard (GRS) certified
8. Custom Sports Bra
Price: Starting from $27.95
Description: This Padded Sports Bra has soft, moisture-wicking fabric and a comfy cut that’s perfect for low and medium intensity workouts. The extra material in shoulder straps and double-layered front provide all the necessary support. Removable pads offer added comfort and versatility.
- 82% polyester, 18% spandex
- Fabric weight: 6.78 oz./yd.² (230 g/m²), weight may vary by 5%
- Sports mesh lining: 92% polyester, 8% spandex
- Padding: 100% polyurethane perforated foam and 100% polyester moisture-wicking fabric
- UPF 50+
- Four-way stretch material
- Scoop neckline and racerback
- Support material in shoulder straps, and a wide elastic under breasts
- Best for A–C cups
- Removable padding included
- Mesh lining with slits for removing paddings
- Flat seams and bias binding that eliminate rubbing
- Printed, cut, and hand-sewn by our expert in-house team
9. Custom Hats
Price: $12.99
Description: Create the perfect accessory by adding your embroidered designs to the Retro Trucker Hat. It has a structured fit with a mesh back that provides both comfort and a stylish look. What’s more, its selection of color options combined with your designs are sure to make it a crowd favorite!
- 60% cotton, 40% polyester
- Mid-profile cap with a low-profile embroidery area
- Structured, six-panel cap
- 3.5″ crown (8.9 cm)
- Hard buckram front panels
- Mesh back
- Permacurv® visor, matching undervisor
- Plastic adjustable closure
- Head circumference: 21⅝″–23⅝″ (54.9 cm–60 cm)
Custom Visors
Price: $17.50
Description: Protect your eyes from the sun with this stylish visor! Made out of polyester and spandex blend, the visor is soft, quick-drying, and perfect for both sports activities or just a casual stroll.
- 97% polyester, 3% spandex
- Low-profile
- 2 ½″ (5 cm) crown
- Matching undervisor
- Hook & loop closure with square ring
- Moisture-wicking and quick-drying fabric
- Head circumference: 22″–23 ⅜″ (56 cm–59 cm)
- Front embroidery only
- Blank product sourced from Vietnam or Bangladesh
11. Custom Gym Water Bottles
Price: $19.95
Description: Say hello to our Stainless-Steel Water Bottle made from high-grade stainless steel. Its double-wall construction makes it perfect for storing both hot and cold liquids. What’s better than taking that first sip of a coffee in the morning, or having a swig of icy-cold water after a workout? Enjoying your drinks from an easy-to-carry, beautifully designed, reusable bottle!
- High-grade stainless steel
- 17 oz (500 ml)
- Dimensions: 10.5″ × 2.85″ (27 × 7 cm)
- Vacuum flask
- Double-wall construction
- Bowling pin shape
- Glossy finish
- Odorless and leak-proof cap
- Insulated and suitable for hot and cold liquids (keeps the liquid hot or cold for 6 h)
- Hand-wash only
- Blank product sourced from China
12. Custom Gym Drawstring Bags
Price: $14.95
Description: Gym bag, drawstring bag, or backpack? Call it as you like! It’s a must-have gym essential that can be worn as a backpack with drawstring closure at the top, and narrow, contrasting shoulder straps. Combine your love for vibrant prints and a sporty style!
- 100% polyester
- One size: 15″ × 17″ (38.1 cm × 43.2 cm)
- Fabric weight (may vary by 5%): 6.64 oz./yd.² (225 g/m²)
- Maximum weight limit: 33 lbs (15 kg)
- Twin cotton handles
- Drawstring closure
- Printed, cut, and hand-sewn by our in-house team
- Fabric is OEKO-TEX 100 standard certified
- Price includes a full print
13. Custom Gym Duffle Bags
Price: $56.95
Description: This All-Over Print Duffle Bag is the perfect spacious bag no matter the occasion. It’s great for packing exercise gear when heading to the gym or throwing in necessities and going on an adventure. Your stuff will stay organized and safe with the bag’s multiple inside pockets. The bag’s shoulder strap is adjustable or removable, while the dual padded handles with velcro fastening ensure easy carrying. This bag may have it all, but it needs your awesome designs to become a hit in your store . . . happy designing!
- 100% polyester with black interlining
- Fabric weight: 9 oz./yd.² (305 g/m²)
- One size: 22″ × 11.5″ × 11.5″ (55.9 × 29.2 × 29.2 cm)
- Capacity: 13.2 gallons (50 l)
- Max weight: 66 lbs (30 kg)
- T-piping for stability
- Adjustable and removable padded shoulder strap
- Dual padded handles with hook & loop fasteners for easy carrying
- Customizable inside label
- Mesh side pocket
- Multiple inside pockets
- Polyethylene bottom support for stability
- Printed, cut, and hand-sewn by our expert in-house team
14. Custom Gym Fanny Pack
Price: $20.95
Description: Fanny packs are the ultimate accessory for people on the go. This customizable waist bag has the perfect size and everything you need, including an inside pocket for valuables and adjustable straps. It’s bound to become a favorite among festivalgoers, tourists, and fashion trend enthusiasts.
- 100% polyester
- Fabric weight: 9 oz./yd.² (305 g/m²)
- Water-resistant material
- Dimensions: 6.5″ (16 cm) in height, 13″ (33 cm) in width, and 2¾″ (7 cm) in diameter
- Capacity: 0.37 gallons (1.4 l)
- Top zipper with 2 sliders
- Small, customizable inner pocket
- Inside label printed on the inside pocket
- Silky lining and piped inside hems
- 1¼″ (2.54 cm) wide adjustable straps with plastic strap regulators available in 2 sizes
- Printed, cut, and hand-sewn by our expert in-house team
15. Custom Yoga Mats
Price: $41.50
Description: Whether it’s used for exercising, stretching, or meditating, this yoga mat will be the right choice. It provides both stability and comfort with anti-slip rubber on the bottom and soft microsuede on top. The strap also makes it easy to carry, turning it into a useful gym essential.
- Rubber mat with a microsuede top
- Anti-slip rubber bottom
- Size: 24″ × 68″ (61 cm × 173 cm)
- Weight: 62 oz. (1.75 kg)
- Blank product sourced from China
15. Custom Gym Windbreakers
Price: Starting from $34
Description: This All-Over Print Women’s Cropped Windbreaker has a breathable mesh lining and is lightweight, waterproof, and easy to stuff into a bag or purse. Perfect for rainy day surprises and hot hikes or staying warm while strolling through town—it’s useful for all sorts of activities! Design this windbreaker and start selling it online or buy it for yourself.
- 100% polyester
- Fabric weight (may vary by 5%): 2.21 oz./yd.² (75 g/m²)
- Breathable mesh lining, reduces static
- Water-resistant
- Elastic cuffs
- Adjustable drawcords on the hood and waist
- Tear-away care label
- Half-zippable front
- Side-slit pockets
- Blank product sourced from China
17. Custom AirPod Cases
Price: $9.95
Description: Protect your precious AirPods® with the Rubber Case for AirPods®. Made from TPU material and equipped with a metal carabiner, this case provides protection against scratches and dents while making your earbuds easy to access on the go. Decorated with your unique design, the AirPods® Case will be hard to mix up with anyone else’s. Get a case for yourself now or offer it to customers online!
- Thermoplastic polyurethane (TPU) material
- Impact-absorbing
- Protects AirPods® from bumps, drops, and scratches
- Comes with a metal carabiner for easy carrying
- Compatible with both wireless and regular chargers
- Available for AirPods® and AirPods Pro®
- Blank product sourced from Korea
The AirPods® Case is compatible with the 1st and 2nd generation AirPods®. AirPods Pro® Case is compatible with AirPods Pro®. The product doesn’t include AirPods® or an AirPod® charger.
18. Custom Gym Towels
Price: $10.25
Description: Imabari is known for its quality worldwide, and this pocket-size, incredibly absorbent Cotton Hand Towel is no different. Whether you want to dry your hands or wipe your face, its delicate yet durable composition stays soft and fluffy after many washes. It’s the perfect quick-drying hand towel for on the go, and customers agree—Imabari is one of the most popular towel brands in Japan.
- 100% cotton
- 25 × 25 cm
- Absorbent and durable
- Blank product sourced from Japan
19. Custom Gym Headbands
Price: $6.95
Description: Accessory at heart, the All-Over Print Headband’s soft and stretchy fabric is comfortable both for everyday wear and for workouts. It’s made from leftover materials from other Printful products, so it’s a great choice for eco-conscious customers. Stay ahead of the latest trends and design your own All-Over Print Headband!
- Fabric composition: 82% polyester, 18% spandex
- Fabric weight (may vary by 5%): 6.78 oz./yd.² (230g/m²)
- 4-way stretch fabric that stretches and recovers on the cross and lengthwise grains
- Tear-away care label
- UPF 50+
20. Custom Gym Backpacks
Price: $47
Description: Designed for the modern urban explorer, this backpack blends streetwear style with functionality. It offers plenty of storage space, a comfortable design, and a structure that’s built to last. With padded straps, back, and bottom panels, your customers will enjoy all-day comfort while showcasing the iconic Champion brand.
- 100% polyester
- Dimensions: 18″ × 11.5″ × 6.5″ (45.7 × 29.2 × 16.5 cm)
- Front zip pocket with printed Champion brand logo, containing an organizational compartment
- Side water bottle pocket
- Top carry handle
- Top zipper with 2 sliders and zipper pullers
- Back and bottom panels
- Soft, padded mesh back with Champion brand logo
- Padded ergonomic polyester bag straps with plastic strap regulators and Champion brand label on the left strap
- Blank product sourced from Cambodia
21. Custom Gym Zip Pullovers
Price: Starting from $60
Description: Activewear can either make or break a workout, so choosing the right type of gear is crucial! The adidas Quarter Zip Pullover is soft, comfortable, and lightweight. Its moisture-wicking qualities will keep the body cool and dry, while the UPF 50+ will shield it from the sun. Made of 100% recycled polyester, the pullover is a great choice for eco-conscious shoppers. Add your embroidery designs today and offer this premium brand piece to your sporty customers.
- 100% recycled polyester
- Fabric weight: 6.1 oz./yd.² (206.8 g/m²)
- Relaxed fit
- Self-mock collar, bottom hem, and cuffs
- UPF 50+ protection
- Hydrophilic finish
- Contrast color adidas logo on the left sleeve
- The fabric of this product is certified according to RCS (Recycled Claim Standard) or GRS (Global Recycled Standard)
- Blank product sourced from China and Vietnam
22. Custom Gym Crop Tops
Price: $17.95
Description: Simple and classic—that’s the Women’s Crop Top | AS Color 4062. It’s made of 100% combed cotton, which makes the shirt extremely soft and more durable than regular cotton shirts. The relaxed fit and dropped shoulders ensure comfortable wear, while the cropped length makes it a popular choice for customers living in warmer climates.
- 100% combed cotton
- Heather colors are 15% viscose and 85% cotton
- Fabric weight: 5.3 oz/yd² (180 g/m²)
- Relaxed fit
- Cropped length
- Ribbed crew neck
- Dropped shoulders
- Side-seamed construction
- Shoulder-to-shoulder taping
- Double-needle hems
- Preshrunk
- Blank product sourced from Bangladesh
23. Custom Gym Long Sleeve Crop Tops
Price: Starting from $30.95
Description: Our All-Over Print Recycled Long Sleeve Crop Top is a multifunctional item, fit for athletic wear, swimwear, or streetwear collections. This eco-friendly crop top has a tear-away care label and a wide, double-layered waistline band for a comfortable fit. Pair it with the High-Waisted Bikini Bottoms or design this gem as an individual item. Get it for yourself or sell it on your online store!
- Fabric composition in Europe: 88% recycled polyester, 12% elastane
- Fabric weight in Europe: 6.78 oz./yd.² (230 g/m²)
- Fabric composition in the US: 81% REPREVE recycled polyester, 19% LYCRA® XTRA LIFE™
- Fabric weight in the US: 7.52 oz./yd.² (255 g/m²)
- UPF 50+
- Trendy, cropped fit
- Wide, double-layered waistline band
- Raglan sleeves
- Tear-away care label
- Size up if you’re between sizes as this fabric can be tight on the body
- Fabric is OEKO-TEX 100 standard certified
- Fabric is Global Recycled Standard (GRS) certified
24. Custom Crossbody Bags
Price: $19.95
Description: Designed for those who love to explore the great outdoors or dance the night away at festivals, this versatile bag will become the ideal companion for all your and your customers’ daily adventures.
- 100% polyester
- Fabric weight: 9 oz./yd.² (305 g/m²)
- Bag size: 5.7″ × 7.7″ × 2″ (14.5 cm × 19.5 cm × 5 cm)
- Capacity: 0.37 gallons (1.4 l)
- Water-resistant and durable
- Sturdy fabric with fusible backing to add firmness
- Inside and outside pockets
- Adjustable strap
- Two-way zipper
25. Custom Tote Bags
Price: $13.95
Description: This All-Over Print Tote Bag is a versatile and comfortable addition to anyone’s look. Its dual handles are made from 100% natural cotton bull denim and ensure easy carrying. Just throw in your laptop, a notebook, or anything else that you need during your daily outings—this bag can carry up to 44lbs of weight. All that’s missing is your designs. It will become a bestseller in your online store!
- 100% polyester
- Fabric weight (may vary by 5%): 6.64 oz./yd.² (225 g/m²)
- Bag size: 15″ × 15″ (38.1 × 38.1 cm)
- Capacity: 2.6 US gal (10 l)
- Maximum weight limit: 44 lbs (20 kg)
- Dual handles 100% natural cotton bull denim
- Handle length 11.8″ (30 cm), width 1″ (2.5 cm)
- The handles can slightly differ depending on the fulfillment location
- Printed, cut, and hand-sewn by our in-house team
- Fabric is OEKO-TEX 100 standard certified
Sell your own custom gym gear with RhinoFit!
RhinoFit's White Label Program
Show off your brand with RhinoFit’s white label program! With our private label program, you can customize products to perfectly fit your gym brand and sell them to your members. They will love repping your custom gym gear and feeling like they’re “part of the club.” You can choose whether to sell your products in-house, online, or both. It’s a fantastic opportunity to draw attention to your gym, and members love to see new things being offered! Our program is perfect for any gym owner, trainer, or fitness influencer trying to increase revenue.
RhinoFit’s Product Store
RhinoFit’s product store gives you all the tools you need to sell products online. No need to worry about spending thousands of dollars on website development or inventory. Simply create an online store and start selling products at your gym or on your website!
Your members can conveniently checkout online or at your gym before or after their workout. The product store even offers an integrated credit card terminal and an add order function to speed up the checkout process. It’s a win-win for everyone!
Product Store Features
Unlimited Products: Create as many products as you want to sell in your online store. There is no limit!
Product Categories: Group your similar products under categories to make shopping easier for your members.
Product Variations: Sell different sizes, colors, and quantities for each product.
Product Images: Add images for every product. Images are a great way to enhance your online product store.
Tax Rates: Set the tax rate for each product in your store or include the tax in the price of the item.
Barcodes: If you’re utilizing a barcode scanner at your facility, you may scan the barcode for each product.
Customizing the Online Product Store: You have full power to customize the online store color scheme to match your company website! Additionally, you can change the colors of the text, buttons, backgrounds, and borders. You may either insert the hex colors of your website, enter them directly, or use the color picker to match your gym colors!